IDEA
Turn daily supplement habits into something shareable.

INSIGHT
Wellness routines are deeply personal — but they're rarely visible. OLLY's opportunity wasn't just to sell supplements; it was to give people a reason to talk about how they feel. When audiences share their own rituals, the brand stops being a product and starts being part of a lifestyle.

CONCEPT
The OLLYDAYS Giveaway — a 7-day social activation built around a simple but open-ended prompt: share how you "happy." Running across 7 days with daily prizes, the campaign was designed to drive sustained participation rather than a one-off spike, generating a rolling stream of user content that kept OLLY in-feed throughout the activation window. A TV commercial ran in parallel, reinforcing the brand's lifestyle positioning.

EXECUTION
Developed Instagram posts prompting audiences to share their personal wellness routines, with daily contest entries keeping engagement consistent across all 7 days. Copy across the social assets was written to feel warm and inviting. Contributed key copy lines to the TV commercial running alongside the activation, ensuring a consistent brand voice across both channels.

MY ROLE
Contributed to the campaign concept and messaging as part of a collaborative team. Wrote copy across all social assets and shaped the tone to feel consistent with OLLY's playful, lifestyle-driven voice. Also contributed key taglines and copy lines to the TV commercial running in tandem with the activation.

IMPACT
The campaign created a stream of user-generated content across 7 days, with daily prizes sustaining audience participation beyond a typical single-post giveaway. The activation reinforced OLLY's positioning as a ifestyle-driven wellness brand.